Bcg matrix of apple pdf

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In 1990 Apple recorded its highest profit, but its market shares suffered, and by 1996, it was tagged doomed. Wozniak left the company three years later due to diminishing interest, post which PepsiCo's John Sculley joined to be the president. Apple went public in 1980 after sales jumped to $117 million. They were the first to introduce color graphics. Jobs and Wozniak started in Jobs's garage, wherein they sold PCs without monitors, casing, or keyboards, which they later added in 1977.

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Apple Computers Inc, founded by college dropouts Steve Jobs and Steve Wozniak on April 1, 1976, aimed at making computers small and portable enough for people to have them anywhere they needed them.

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